Major South African consumer trend that international businesses must know

If you want their business, you’re going to have to work for it! That is one of the main takeaways from the digital customer experience report, released by Rogerwilco, a South African advertising agency. For businesses looking to get their brands in front of South African consumers, and stay there – Personalization is key! People […]

Why A Localization Strategy Matters More Than You Think

Localization Strategy

These days it’s easier than ever before for businesses to have a global reach – and why not? The world has certainly shrunk, thanks to communications technology and logistics. But marketing internationally isn’t just about the latest IT software or physical know-how. Much more important is getting the language and culture right so that you […]

How to Say “Thank You” in 8 South African Languages

Thank You” in 8 South African Languages

South Africa is a home for people from immense languages and cultures living peacefully with each other. The South African constitution has given all tribes equal rights including those who speak unofficial languages. Therefore, learning a bit about their languages will show how you appreciate their multilingual environment.

5 Top Impacts of Artificial Intelligence on Translation

Artificial Intelligence on Translation

Did you hear about the new artificial intelligence innovative industries that are booming nowadays such as ChatGPT and self-driving cars? Actually, the advancement in the branches of computer science is uprising year after year unpredictably. Artificial intelligence is one of such branches that is being applied nowadays in the operations of any industry. According to […]

The Need of Translation For The Automotive Industry

Translation For The Automotive Industry

Automotive translation and localization services have become an integral part of the automotive industry process. The globalized composition of the automotive industry means that automated translation is an important tool for those working in the industry. The automotive translation is a comprehensive concept that plays a critical role in many stages of the design, manufacture, […]

5 Top Aspects Defining the South African Culture

South Africa Culture

Known as the “Rainbow Nation”, South Africa is popular for its wide ethnic and cultural diversity which makes it quite hard to generally talk about the culture of its population. With a population of approximately 58,558,270 inhabitants, South Africa is a place for people from different ethnic groups including black and white Africans, the Asian […]