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Global eCommerce has been a game-changer for businesses, connecting the whole world and making it one big market! For any business looking...
While geographical barriers no longer exist in the digital marketplace, language barriers are still there, and they could be a deal breaker...
Black Friday is kind of like the World Cup of eCommerce for businesses, and the winning business is the one with the...
The holidays are coming, and with them come a great deal of online shopping and business opportunities! However, while Africa may be...
Africa is a land of many cultures, and even many more business opportunities! The continent is brimming with investment opportunities that keep...
Most software teams think theyโ€™ve โ€œlocalizedโ€ their product the moment text appears in another language. They havenโ€™t. What theyโ€™ve done is scratch...

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AfroLingo Podcast is Live!

Real Talk on Localization, Africa & Global Brands

Tune in to stories, strategies, and success breakdowns from companies navigating the African language landscape. New episode every week.

12 Localization Failure scaled e1751449616941
123 scaled e1751449661145
Africa is a land of many cultures, and even many more business opportunities! The continent is brimming with investment opportunities that keep...
Most software teams think theyโ€™ve โ€œlocalizedโ€ their product the moment text appears in another language. They havenโ€™t. What theyโ€™ve done is scratch...
Only 8.1% of South Africans speak English at home. And yet, it remains the dominant language in business, government, and tech. Itโ€™s...
When a tech leader says theyโ€™re going to โ€œlocalize globally,โ€ or a marketing head talks about โ€œinternationalizing content,โ€ executives often nodโ€”and then...
Every global brand shares the same ambition: reach new audiences, open new markets, and grow across borders. Yet many discover that international...
For global software companies, the real question isnโ€™t โ€œShould we localize?โ€ That debate is over. The real question is โ€œhow much does...

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Global eCommerce has been a game-changer for businesses, connecting the whole world and making it one big market! For any business looking...
While geographical barriers no longer exist in the digital marketplace, language barriers are still there, and they could be a deal breaker...
Black Friday is kind of like the World Cup of eCommerce for businesses, and the winning business is the one with the...
The holidays are coming, and with them come a great deal of online shopping and business opportunities! However, while Africa may be...
Traffic doesn't guarantee traction. And ad spend doesn't equal growth. The eCommerce space is more crowded, more chaotic, and more competitive than...
In the past, buyers' decisions could have been affected by perhaps the salespersonโ€™s skills, or a storeโ€™s on-ground commercial strategies, but in...
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The holidays are coming, and with them come a great deal of online shopping and business opportunities! However, while Africa may be...
Traffic doesn't guarantee traction. And ad spend doesn't equal growth. The eCommerce space is more crowded, more chaotic, and more competitive than...
In medicine, a single word can mean the difference between clarity and catastrophe. When that word is locked inside softwareโ€”whether itโ€™s a...
ย  South Africa is a country that has seen a significant rise in the use of self-paced e-learning over recent years. This form...
Every year hundreds of thousands of students enroll in South African universities but out of 60% of black African students who complete...
Inequality is one of the biggest obstacles preventing the country from giving students a fair and quality education. It is a shame but,...