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When an investor, journalist, or potential partner visits your website, they aren’t just browsing; they’re assessing credibility. Within seconds, they decide whether...
For global retailers, the challenge isn’t getting attention. It’s keeping everything in sync. Every time a new product drops or a campaign...
Every global brand shares the same ambition: reach new audiences, open new markets, and grow across borders. Yet many discover that international...
For global software companies, the real question isn’t ā€œShould we localize?ā€ That debate is over. The real question is ā€œhow much does...
Global software rarely fails because of mistranslations. It fails because of hidden barriers in strategy, code, design, culture, and process, barriers that...
The average cost of a failed market entry for fintechs runs into millions, and one of the leading causes is the disconnect...

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AfroLingo Podcast is Live!

Real Talk on Localization, Africa & Global Brands

Tune in to stories, strategies, and success breakdowns from companies navigating the African language landscape. New episode every week.

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Africa is a land of many cultures, and even many more business opportunities! The continent is brimming with investment opportunities that keep...
Most software teams think they’ve ā€œlocalizedā€ their product the moment text appears in another language. They haven’t. What they’ve done is scratch...
Only 8.1% of South Africans speak English at home. And yet, it remains the dominant language in business, government, and tech. It’s...
When a tech leader says they’re going to ā€œlocalize globally,ā€ or a marketing head talks about ā€œinternationalizing content,ā€ executives often nod—and then...
Every global brand shares the same ambition: reach new audiences, open new markets, and grow across borders. Yet many discover that international...
For global software companies, the real question isn’t ā€œShould we localize?ā€ That debate is over. The real question is ā€œhow much does...

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Traffic doesn't guarantee traction. And ad spend doesn't equal growth. The eCommerce space is more crowded, more chaotic, and more competitive than...
In the past, buyers' decisions could have been affected by perhaps the salesperson’s skills, or a store’s on-ground commercial strategies, but in...
When an investor, journalist, or potential partner visits your website, they aren’t just browsing; they’re assessing credibility. Within seconds, they decide whether...
For global retailers, the challenge isn’t getting attention. It’s keeping everything in sync. Every time a new product drops or a campaign...
Every global brand shares the same ambition: reach new audiences, open new markets, and grow across borders. Yet many discover that international...
In today’s interconnected world, businesses must cater to diverse audiences. The ability to work seamlessly with multilingual content is no longer a...
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Traffic doesn't guarantee traction. And ad spend doesn't equal growth. The eCommerce space is more crowded, more chaotic, and more competitive than...
In medicine, a single word can mean the difference between clarity and catastrophe. When that word is locked inside software—whether it’s a...
  South Africa is a country that has seen a significant rise in the use of self-paced e-learning over recent years. This form...
Every year hundreds of thousands of students enroll in South African universities but out of 60% of black African students who complete...
Inequality is one of the biggest obstacles preventing the country from giving students a fair and quality education. It is a shame but,...
In recent years, there have been rapid advances in technology which has truly transformed the way students learn. In South Africa, the...