Should you translate your company or product’s name when you decide to penetrate global markets? It is a question that must have come to your mind one day. Many brands focus more on translating all...

The translation process is not merely the conversion of a text from one language to another. It is the adaptation of your document including text, layout, images, fonts…etc to look as if it is primarily...

In the digital age, the world has become more interconnected than ever before, necessitating effective communication across different languages. As a result, translation has gained significant importance, prompting the development of various tools and technologies....

Translating content from one language to another is a complex task that requires expertise and linguistic proficiency. While all translation work presents its own challenges, some fields are particularly difficult due to the technical terminology,...

Because of globalization, the world has shrunk into a global village where people from different linguistic and cultural backgrounds are able to communicate easily through the internet. Still, many barriers may hinder effective communication such...

Since Africa is now the fastest-growing economy in the world as reported by the African Development Bank in 2017, many businesses have become more interested in investing in the African markets. However, having between 1000...

Linguistic and cultural diversity is becoming increasingly important in today's globalized world, especially in business. Companies that understand and embrace linguistic and cultural diversity are more likely to succeed in the international market. In this...

Africa is the most linguistically endowed continent home to one-third of the world’s languages. However, many African languages are being marginalized nowadays due to the domination of the languages that colonizers brought to the continent...

Africa is a continent of diverse cultures and rapidly growing economies, making it an attractive market for businesses looking to expand their reach. However, entering the African market can be challenging without the right knowledge...

Kenya's economy is the largest in East Africa and accounts for about 40% of the gross national product of the East African Community. The Kenyan economy has a small, mixed industrial base and depends on...