Languages

Explore the diversity, richness, and complexity of African languages and beyond. Get expert takes on linguistic challenges, translation insights, and language-specific strategies for localization.

The digital marketplace knows no borders, yet a lot of software products remain trapped within the linguistic boundaries of their creators. The...
You can build the smartest product in the world and still lose the market in record time. Not because the tech failed....
With a unique name like Amharic, an eye-catching writing system, and over 58 million speakers globally, the Amharic language isn't just Ethiopia's...
Businesses and people alike generally assume that European French and African French are the same. The truth is, while rooted in the...
Numbers don't lie, and when it comes to the African market's economic growth, the numbers are quite promising, making the African market...
Expanding your business across South Africa and Botswana means more than just going regional. It means going local. Speaking your audience’s language,...
  Business expansion is a nagging need nowadays, and expanding to Africa is a smart move. However, With over 2,000 languages spoken across...
Localization is more than just a language exercise. A brand localization strategy is indeed a growth strategy. And the five global brands...
With six-tenths of the world's fastest-growing economies, a projected $4 trillion in consumer spending by 2025, and the planet's youngest population, it...
Global giants like Gerber, Unilever, and Nestlé have successfully ventured into almost all markets …except the African Market! Why? Simple, they underestimated...