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For global retailers, the challenge isn’t getting attention. It’s keeping everything in sync. Every time a new product drops or a campaign...
Every global brand shares the same ambition: reach new audiences, open new markets, and grow across borders. Yet many discover that international...
For global software companies, the real question isn’t ā€œShould we localize?ā€ That debate is over. The real question is ā€œhow much does...
Global software rarely fails because of mistranslations. It fails because of hidden barriers in strategy, code, design, culture, and process, barriers that...
The average cost of a failed market entry for fintechs runs into millions, and one of the leading causes is the disconnect...
Software localization isn’t complete without testing. You can translate every string and tweak every layout, but until your software is tested under...

AfroLingo Podcast is Live!

Real Talk on Localization, Africa & Global Brands

Tune in to stories, strategies, and success breakdowns from companies navigating the African language landscape. New episode every week.

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AfroLingo Podcast is Live!

Real Talk on Localization, Africa & Global Brands

Tune in to stories, strategies, and success breakdowns from companies navigating the African language landscape. New episode every week.

12 Localization Failure scaled e1751449616941
123 scaled e1751449661145
Nowadays, the most common myth is that AI will replace most of the operational roles; however, in localization project management, the opposite...
We live in an era where audio and video dominate the digital world. Content no longer waits to be read. It speaks....
The Apple App Store spans 175 countries, yet a single-language iOS app creates a growth bottleneck, silencing its potential in the world’s...
It is one thing to make a successful app in your home market, but it is a whole other thing to make...
The global business scene keeps on evolving, and with it, the rules for success! For any business to be able to compete...
Part of any successful global expansion is the business's digital presence, but with everyone glued to their phones lately, presenting your brand...

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The global business scene keeps on evolving, and with it, the rules for success! For any business to be able to compete...
Have you ever noticed how IKEA feels local, no matter where you go? From Tokyo to Cairo, its stores and websites adapt...
Global eCommerce has been a game-changer for businesses, connecting the whole world and making it one big market! For any business looking...
While geographical barriers no longer exist in the digital marketplace, language barriers are still there, and they could be a deal breaker...
Black Friday is kind of like the World Cup of eCommerce for businesses, and the winning business is the one with the...
The holidays are coming, and with them come a great deal of online shopping and business opportunities! However, while Africa may be...
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We live in an era where audio and video dominate the digital world. Content no longer waits to be read. It speaks....
The holidays are coming, and with them come a great deal of online shopping and business opportunities! However, while Africa may be...
Traffic doesn't guarantee traction. And ad spend doesn't equal growth. The eCommerce space is more crowded, more chaotic, and more competitive than...
In medicine, a single word can mean the difference between clarity and catastrophe. When that word is locked inside software—whether it’s a...
  South Africa is a country that has seen a significant rise in the use of self-paced e-learning over recent years. This form...
Every year hundreds of thousands of students enroll in South African universities but out of 60% of black African students who complete...