In the world today, everything crosses borders, from news to websites. Apps, mobile phone applications, get shared worldwide in minutes. But there’s a problem: Your app can’t talk to the people you want to use...
The world runs on software. Everything from our telephones to our homes run on software. If your software is to be used by individuals or companies, you need to have it made local so that...
Before the Internet, we were accustomed to purely domestic and national media – like TV programs or printed media. That was sufficient in some ways, but it's also limiting compared to what you can do...
Brand localization is how a new firm interacts with consumers of a given global area to fit in and work out the people's tastes and preferences for increased sales output.
It goes without saying that localization...
Website Content Localization: How To Be Strategic About It And Build Trust
Do you ever feel like your content creation efforts are a waste of time?
You pour hours of your time, and sometimes money, creating content...
Getting a localization strategy right from the outset can prove the difference between success and failure for a brand looking to expand into a new market.
Get your strategy right, and you expose your brand to...
Businesses always use the two services of translation and localization to cross their local borders and to reach out to foreign audiences. So, is this commonsensical?
“Big yes” is the equivocal answer. Companies are now living...
It’s difficult for anyone to forget what African game developers did two years ago!
In December 2018, they met in Cape Town to discuss how to make sure anyone can make games, no matter who they...
The mobile app industry is booming both globally and across South Africa.
On a global scale, the mobile app market is now exceptionally large and continues to grow day by day. Just have a look at...
South Africa -The Rainbow Nation - exemplifies how a beautiful country with diversified cultures, racial and ethnic groups are united in one country. Therefore, it’s no surprise that it’s a well-known destination for tourists from...
