It’s becoming almost impossible for any company in any industry anywhere across the globe to do business without leveraging digital marketing in a way or another. So, what on earth is digital marketing?!
Digital marketing, in short, is a tool that businesses presently employ to boost their online presence. It uses various channels to reach current and future customers. Digital marketing comprises seven major categories: Social Media Marketing, Content Marketing, SEO (Search Engine Optimization), Paid Search Advertising (Pay-per-Click), Mobile Marketing, Email Marketing, and Marketing Analytics.
The picture will certainly become clear when we know that global digital advertising spending hit USD 378 billion last year, according to Statista.
So, why does digital marketing have such a big buzz? What are the benefits, if any?
The Advantages of Digital Marketing
Nothing is feasible in the business world unless it leads to good results. So, whatever the buzz around digital marketing, it wouldn’t be deemed vital in the eyes of almost all businesses unless it had several advantages. So, let’s delve deeper into these benefits.
First – It’s a Reputation-Building Tool for Your Brand
You won’t be able to stick around in the online environment unless your brand has a good reputation. Haven’t you noticed how drastically the behavior of online users has changed over the past years? Does anyone purchase anything nowadays unless they search about the product and the business before buying? So, shouldn’t your company’s marketing strategy change in the same way? Shouldn’t you endeavor to develop a close rapport with your consumers as well as a strong reputation for your company?
Frankly, this is the only way to gain undecided prospects and drive them effectively to close deals. And here comes the role of Content Marketing to help your brand build a strong online image. According to Demand Metric, Content Marketing gives 3 times as many leads as traditional marketing tactics. It pays off!
Second – A Cost-effective Strategy in the Long Run
Promoting a business using traditional channels, like TV or newspapers, is very expensive. That makes it harder for companies to get a good ROI from their traditional marketing efforts. Quite the reverse, businesses in almost all sectors are finding that the digital marketing approach is more cost-effective and helps them to achieve long-term results.
Third – An Approach with a Broader Reach
Traditional marketing has its restrictions and limits. In today’s globalized world, your business can’t expand its footprint outside local borders unless you leverage the tools of digital marketing, which makes it possible for you to scale your marketing and promotional activities to reach many more people in your local market and global markets too. This is, in all honesty, something beyond what a newspaper ad, or a TV commercial, can do!
Fourth – Continual Fine-tuning
Unlike traditional marketing, in the digital marketing space, you’ll find that tomorrow’s online campaigns are benefiting a lot from the feedback of those campaigns that are being conducted today or were carried out yesterday. In addition to saving a lot of time, effort, and money, digital marketing is a strategy that enables you to improve day by day.
Fifth – Measure and Tweak
One of the main advantages of digital marketing is that it makes it possible and easy for your business to monitor and measure the results of your marketing and promotional efforts regularly. Marketers collect and employ the customer behavior data ─ website visits, link clicks, etc. ─ and employ them to come up with more attractive ways to promote their brands. With digital marketing strategies, businesses usually learn a lot from their errors and always improve their tactics for better results.
A question, however, remains open. Are these digital marketing benefits enough to drive your brand down the road to ultimate success locally and globally?
The answer is an equivocal No. Fact is, to expand into overseas markets and target foreign audiences, you need to keep in mind that your potential customers in South Africa, for example, will only be happy if they read your content in such languages as Tswana, Afrikaans, Zulu, Xhosa, Tsonga, Swati, etc. Your prospects in Kenya, in contrast, would rather read your marketing materials in Bantu, Cushitic, and Nilotic/ Paranilotic.
So what? Here’s where Marketing Translation comes on the scene! Marketing translation services help you meet these challenges. But how and which road will you be taking?
Why AfroLingo’s Marketing Translation Services?
Only a professional translation agency will help you leverage marketing translation services to engage your global audiences. At AfroLingo, we have a solid, proven track record in providing our client enterprises with first-rate marketing translation services that help them penetrate and thrive in international markets.
We’ve extensive, hands-on experience in translating a wide variety of marketing materials, including Banners, Advertising Campaigns, Press releases, Website Content, Emails & Newsletters, Market Surveys, Catalogs, Social Media Posts, Brochures, Pamphlets, PCC Campaigns, and many more marketing documents.
We take enormous pride in our translation services that finally deliver culturally adapted content that empowers your business to succeed and thrive on a global scale.
Rest assured that our expert linguists will be adapting all your marketing collateral to match your multilingual overseas audiences.
Furthermore, our corporate clients usually cite several reasons why they always choose AfroLingo, including fast delivery, competitive pricing, data security, and our world-class customer support.