If you are branching out into global markets, keeping your website content in its original language only will never cater to the needs of the new audiences you are targeting. Actually, people prefer to buy products from websites that speak their own languages.
However, translating your website content will never be enough to help new customers find you and drive more traffic to your website. Here comes the importance of applying multilingual SEO to your website content.
When entering new markets, make sure that you apply an effective and professional multilingual SEO strategy to make your business stand out among other competitors in the same field.
In this blog, we will explain what multilingual SEO is, and its importance, and highlight some of the best practices. Let’s start!
What is Multilingual SEO?
Multilingual SEO is the optimization of your website to be available in multiple languages. This form of search engine optimization makes it easy for people to find you in organic search results. This means more visibility and traffic to your website.
Multilingual SEO is not merely translating the keywords your customers use to search for your products or services into the languages of your new customers. It is the localization of your website content to match the keywords your target customers use in search engines.
Therefore, machine translation will never be handy in this regard. You will definitely need the help of an experienced translator who is a native speaker of the target language and can understand the nuances of the language to select the right keywords that customers use in different search engines.
Afrolingo employs in-country senior translators that are able to tailor your website content to resonate with your intended audiences. They also apply localization to reach the right keywords that your target customers use to search for your products or services.
What is the Importance of Multilingual SEO?
Although English is the premium language for almost all websites, there is still a great number of people around the globe that do not speak or understand English. Hence, you still need to address the needs and requirements of those customers by optimizing your website for their languages.
Here are some of the key benefits of multilingual SEO:
Driving Traffic to Your Website
Including the keywords that your target customers use in their search engines in your website content will help them find you and understand who you are and what you offer. They will feel welcomed and respected because you care so much about their languages and cultures. So, this will increase your website traffic and help search engines’ algorithms to highly rank your website.
Skyrocketing Your Sales
When you have website content that addresses the questions of your potential customers, you can easily engage them and build a trustworthy relationship with them. This will encourage them to take action and buy your products or services.
Building a Great Customer Experience
When you provide information in your customers’ local languages and have content that answers their questions, they will be more willing to visit your website. Moreover, customers, by nature, trust websites that rank high in search results. Thus, when your website has a high ranking in different search engines such as Google, Bing, and Baidu, you will be able to increase your website traffic.
Now, do not miss reading the following best practices for a better multilingual SEO strategy:
Study Your Target Markets
Before proceeding with applying multilingual SEO to your website, conduct in-depth research about the target markets you intend to penetrate along with their local languages. You should know which countries you will expand to and select the countries where there is a high search demand for your products or services.
Find the Appropriate Keywords
The next step is to study your target audience to know their requirements, culture, behaviors and most importantly the keywords they use in their native languages and weave your website content accordingly. In this case, you have to find the seed keywords that will help you find more specific keywords that your potential customers use in search engines. You can also use keyword research tools to maximize your keyword lists.
Use a Separate URL for Each Country
Having an independent URL for each domain you intend to expand your business to is very crucial to help Google index your website. Also, customers prefer to visit URLs that have their domains.
Localize Your Website Content
Auto-translating your website content will never cater to the needs of your target customers. You need to partner with a reliable translation agency or hire an experienced translator to help you select the right keywords that customers use in search engines.
You also need to localize images and videos and adapt currencies and time zones.
Use SEO Keywords in Title Tags and Meta-descriptions
Title tags are the first thing your customers see in search engines. Thus, make sure that you include your main SEO keywords in your titles to help Google identify your website page and rank it.
Similarly, meta-descriptions should not only be localized, but also you have to use multilingual SEO keywords when writing them to help people find you and understand what you offer.
In short, using multilingual SEO is immensely important if you aspire to gain visibility across different countries.
At Afrolingo, we offer top-notch localization services that help you stand head and shoulders among your competitors.
Our professional translators localize not only your website