Kenya’s Economy & What It Means for Translation and Localization Experts

Kenya’s economy is the largest in East Africa and accounts for about 40% of the gross national product of the East African Community. The Kenyan economy has a small, mixed industrial base and depends on agriculture. Kenya’s principal export crops are tea, khat and coffee, which account for 11% and 12% of total exports. Kenya’s main imports include petroleum products, machinery and transport equipment, foodstuffs and chemicals. The country also imports raw materials for its manufacturing sector; in 2019, petroleum accounted for 37% of total imports.

Kenya promotes rapid economic growth through public investment, encourage smallholder agricultural production and provide incentives for private (often foreign) industrial investment. Besides that, Kenya is a transportation and financial hub in the region. The Kenyan economy grew by 7.3% in 2018, according to data released by the Central Bank of Kenya (CBK).

The CBK said this was due to increased domestic demand from consumers and businesses and improved economic performance in East Africa. Industrial production increased by 3.2%, driven by the manufacturing sector, which rose by 8%. Construction grew by 6% due to low-interest rates, more accessible access to bank credit and government spending on infrastructure projects such as roads, schools and hospitals, which have helped boost private sector activity.


The Vision 2030

Vision 2030 is an ambitious plan that was set by the government of Kenya to achieve middle-income status as a nation by 2030. Introduced in 2007, vision 2030 will require significant infrastructure, human capital, innovation and technology investments. It is, therefore, important that Kenya adapts to its new economic reality.

The country must embrace globalization, improve its productivity and competitiveness, develop human capital by investing in education and health care, expand trade linkages with other countries, and promote technology transfer to achieve sustainable development and reduce poverty. As Kenya’s economy grows and becomes increasingly important to the global marketplace, businesses realize the importance of translation and localization services.

This plan has been instrumental in shaping Kenya’s economic landscape and facilitating its growth as a nation. However, with this rapid growth comes challenges such as globalization’s loss of indigenous languages and cultures. This loss is being felt by both businesses and individuals who rely on translation services for conveying information about their products or services to customers in their native language.

To avoid such losses, it is imperative for businesses operating in Kenya to invest in translation services that will allow them to communicate effectively with customers from diverse backgrounds who speak different languages and dialects.


The New Government

A new government has been formed in Kenya. Following the recently concluded elections (September, 22) which saw a tight race between veteran politician Raila Odinga (AU High Representative) and William Ruto, Kenya’s NSE saw the highest jump of Ksh43 billion after The Supreme Court upheld William Ruto’s win. The verdict was received with open arms as Kenyans demonstrated utmost peace, boosting investor confidence in the country.

The new government has pledged to reduce taxes in various sectors to fund their policies and improve infrastructure. This will also create more jobs for Kenyans and open doors to investors alike. The country’s economy is flourishing and experiencing some of the highest GDP growth rates in Africa.


What Does This Mean for Localization?

Kenya’s gross domestic product (GDP) growth is upward. This is a time of optimism in economic growth, as it is one of the best ways to measure a country and its prospects for development. The rapid growth of Kenya’s economy means more construction in many sectors of the economy, such as infrastructure, real estate and Business Process Outsourcing (BPO). All these sectors require professional translation services.

We at Afrolingo, are a phone call away from your dream localization and translation needs.

AfroLingo, as a professional translation and localization company, can help clients navigate the linguistic and cultural complexities of doing business in Kenya and the region. Some of the ways in which AfroLingo can help include:

  1. Translation Services: AfroLingo can provide translation services for businesses looking to translate documents, websites, marketing materials, and other content into different languages. The company works with a team of experienced and qualified translators who are native speakers of the target language and have expertise in different fields and industries.
  2. Localization Services: AfroLingo can provide localization services for businesses looking to adapt their content to the language, culture, and preferences of specific regions or countries. The company can help businesses ensure that their content is culturally appropriate, effectively communicates the intended message, and meets the legal requirements of specific markets.
  3. Interpretation Services: AfroLingo can provide interpretation services for businesses looking to communicate with customers, partners, and stakeholders who speak different languages. The company can provide on-site or remote interpretation services, depending on the client’s needs.
  4. Language Consulting: AfroLingo can provide language consulting services for businesses looking to expand their reach in Kenya and the region. The company can analyze target markets, recommend language and cultural strategies, and provide guidance on effective communication with specific audiences.

Overall, AfroLingo’s translation and localization services can help businesses effectively communicate with customers and stakeholders in Kenya and the region, which is essential for success in today’s globalized world. By partnering with a professional language service provider like AfroLingo, businesses can ensure that their content is accurately translated, culturally appropriate, and effectively reaches their target markets.