In a world where globalization and modernization have been affecting every aspect of our lives, the ability to communicate across different languages has become essential. With the flourishing of international trade and e-commerce, the need to cross the language gaps and communicate effectively with people speaking different languages has increased more than ever before. This is where translation services have come into play to help people overcome language barriers and enable the exchange of goods, ideas, experiences, and cultures across various languages.
The African continent is regarded as the largest continent with linguistic diversity. Africans appreciate their languages and cultures and prefer to communicate in their own indigenous native languages even if they can communicate in English. Thus, translating their languages will foster their sense of inclusivity and belonging and boost mutual understanding.
As one of the most widely spoken languages in South Africa, it has become indispensable to translate English to Setswana to connect successfully with the Tswana people. Whether you are a business owner, traveller, student, or language enthusiast, using English-to-Setswana translation will help you establish strong relationships with the Tswana-speaking population.
Are you excited to know more about the significance of English- to-Setswana translation? In the previous part of our blog series, we have elaborated on the challenges faced during Setswana Translation. In this article, we will shine a spotlight on the significance of English-to-Setswana translation and its benefits for your business. Scroll down to find out!
Why Does English-to-Setswana Translation Matter?
Although English is the global language of communication, studies by CSA Research have shown that people prefer to read information in their own languages, especially when it comes to online purchasing. Owing to the large number of Setswana speakers that are scattered over South Africa, Botswana, and Zimbabwe, translating English content into Setswana is necessary to boost cooperation and understanding. The following are some of the reasons why English-to-Setswana translation is crucial:
Enabling Effective Communication
Generally, people manage to express their ideas, beliefs, and experiences easily and clearly when they speak in their native languages. Therefore, translating English to Setswana facilitates communication between English speakers and Setswana speakers, enabling collaboration and cultural exchanges. Professional translators act as a bridge for communication by taking into account the language intricacies of both languages.
Preserving the Cultural Heritage and Identity of Tswana
Many African languages are threatened to be endangered due to the domination of the languages of globalization such as English, Spanish, and French. Hence, translating English to Setswana will preserve the language and its cultural heritage. The more the language is written, the more standardized it will become. In addition, English-to-Setswana translation plays a vital role in allowing for the transmission of stories, literature, and historical documents from one generation to another. By translating English materials into Tswana, Setswana-speaking individuals will be inspired to use and develop their proficiency in the Tswana language, maintaining their cultural identity.
Facilitating Access to Information
According to UNESCO, when people learn in their mother tongues, their learning outcomes and performance will be highly improved. This means that translating the educational materials from English into Setswana will help the Setswana individuals understand the learning materials and enhance their educational levels, promoting inclusive education and equal opportunities for all learners. Moreover, translating information that is related to healthcare and legal services is essential as any misunderstanding in these fields will lead to serious consequences.
5 Key Benefits for English-to-Setswana Translation for Your Business
When breaking into Setswana-speaking markets, it is a prerequisite to translate your business content into Setswana to ensure a smooth business expansion and establish your presence in the South African markets. The following are some of the major benefits of English-to-Setswana translation for your business:
Connecting with Local Audiences
Keeping your business information in English when bringing your products or services to the Tswana-speaking populations will never achieve the business objectives you aspire to. Since many Tswana speakers are not proficient in English and prefer to read information in their native language, you should translate all your business materials including your website, brochures, leaflets, social media posts, product descriptions, and any other important information into Setswana. This will show your respect and commitment to their language and enable you to connect and engage with your target Tswana-speaking audiences successfully.
Increasing Your Reach and Revenue
Professional English-to-Setswana translation considers all the cultural nuances of Setswana such as idioms, cultural expressions, and metaphors. By showing Tswana people that you care about their cultural heritage, their loyalty will be increased, and they will be more willing to make purchasing decisions and even recommend your product or services to family and friends. This will enable you to connect with the highest number of customers and enlarge your customer base.
Gaining a Competitive Advantage
While many international businesses are competing to expand to the fruitful South African markets, many of them may overlook the importance of translating their business content into the languages of their target audiences. So, be the first one to translate your business information into Setswana to win a competitive advantage and make your business stand out among others.
Enhancing Customer Experience and Satisfaction
Your marketing materials and especially your website are the first interaction your target audiences will have with your product or service. Therefore, when you translate them into Setswana, you will improve your target audience’s buyer journey and help them navigate your business information smoothly.
The Final Takeaway
As the world becomes increasingly interconnected, the significance of translation in promoting mutual understanding and cultural exchange cannot be overstated. By valuing and investing in English-to-Setswana translation services, you can ensure efficient communication with Setswana-speaking individuals.
At Afrolingo, our Setswana translators are in-country native speakers with demonstrated experience and in-depth knowledge of the linguistic and cultural nuances of Setswana. They do not hesitate to go the extra mile to deliver translations that are culturally appropriate and cater to your business requirements. With Afrolingo, get top-notch translation services with the fastest turnarounds and the most affordable prices. Get an instant quote now!