Are you planning for a big event, conference or a meeting and you have arranged everything for it? Booked the hall, seating, food catering, transportation, ticketing and everything. But, what will happen if you are hosting foreign people who don’t speak your mother language? Did you manage to arrange interpreters for them? Did you rent the required equipment?
Because specialization will guarantee you will get the best results, so it’s better for you to outsource the translation and interpreting to a service provider. But how can you select interpretation services provider that you can trust? We will help by providing you with a list of questions that will help you filter all the options you got.
Here are the top 10 frequently asked questions for interpretation companies:
1) What is the difference between interpreting and translating?
The translation is written while interpretation is spoken. The translation is the conversion of a text from one language to another one. Interpretation is the conversion of oral or sign-language spoken into another language.
2) What’s the difference between Simultaneous and Consecutive Interpreting?
Simultaneous interpretation -known as real-time interpreting or conference interpretation- requires the interpreter to listen to one language and then interpret it in another language at once. Normally, it’s used in multi-lingual conferences and meetings, where interpreters sit in a booth listening to the conversation on headphones and interpreting through microphones.
Consecutive interpretation is when there are 2 speakers, the interpreter will listen to the first one and translate what he has said to the second speaker then listen to the second speaker and translate his/her reply to the first speaker. Therefore, a lot of pauses are required for interpretation. Consecutive interpretation is mainly used at two language meetings and interviews.
3) Are there different types of interpretation services?
Before looking for a company that will work on your project, you just need to know what are your requirements. There are different types of interpreting services and you might hire a company that is not offering the service that you exactly need. For example, you might need a sworn interpreter, so you have to make sure that your service provider is providing this type of interpretation.
However, here are the most common types of interpreting services:
Chuchotage or whisper interpretation:
It’s considered simultaneous interpretation, but mainly used for business meetings, where an interpreter is sitting next to the person and interpreting quietly in hushed tones.
This type of interpretation is used by companies that have immediate needs for translation. You can simply search for the language pair and then you will get the right interpreter and this can be done within a couple of minutes. The only disadvantage is that the interpreter will not have proper knowledge about the situation – which might affect the quality of translation.
It’s also known as “indirect interpretation”. It is commonly used when there are many rare languages at an event or a conference; so one interpreter will translate into one common language like English, and then other interpreters will transfer the message to the other rare languages.
Interpreters here might be considered as assistants, as they travel with businessmen on their trips, meetings and conferences. They not only interpret, but they also try to help them cope with foreign cultures.
A sworn interpreter is certified by the Ministry of Foreign Affairs and he/she needs to pass a couple of translation tests to be certified as a sworn interpreter. Then he should swear and sign any translated document. it’s mainly used in courts or notarial acts.
4) What is a certified interpreter?
A certified interpreter is an interpreter who has passed accredited and reliable exams by an independent entity and he mainly works at courts. The accreditation in South Africa is done by the South African Translators’ Institute (SATI) and it’s carried out once or twice a year.
5) When is the equipment required for interpretation ?
Not all types of interpretation require equipment. interpretation, for example, does not. However, reply or simultaneous interpretation require equipment like headsets, booths, and microphones. Most interpretation companies rent equipment from other companies, so you just need to make sure that this equipment is in good condition and to test them before the conference or the event so as to avoid any technical issues.
6) How can I determine the interpreting quote?
Quotation for the translating and interpreting service is completely different. Translation is charged per word which is impossible to figure in interpretation. Quotation of interpretation is based on other aspects like:
- Language pairs.
- Nature of the event.
- The type of interpretation.
- The length of the meeting/conference
- Specialization and experience.
7) How can I make sure about the confidentiality of my conference/meeting?
You need to make sure that your service provider will sign a confidentiality agreement with you. This will guarantee that all information will not be shared outside the conference/meeting with a friend, relative or even with other employees inside the same company.
8) Why do we sometimes need two interpreters?
Studies have shown that significant errors might happen after 30 to 40 minutes of continuous interpretation. Therefore, in order to not compromise the quality of the interpretation, you should make sure that there is a substitute interpreter, so each one will translate for 30 to 40 minutes maximum.
9) What kind of information should I provide before the conference/ meeting?
Preparing the interpreter before the meeting or the conference will affect the quality of interpretation. So, if you have a conference, you can provide interpreters with the presentations that will improve their fluency. Also if you have a court case, reading the case notes will make them understand the nature of the case.
10) What will happen if I have to cancel the booking of the interpreter?
If you would like to cancel a booking for an interpreter, you need to report this a long time before, so that the interpreter can find an alternative assignment. Some companies may charge you a fee and it will be based on the timeframe before cancelling the booking.
AfroLingo is willing to accept any customer request and meet all the interpreting needs. We are one of the companies that are known for providing interpretation in over 100 languages. We believe that interpretation requires a high level of accuracy and professionalism, and we are your solution to achieve that. No matter how complicated your request, we will make it happen. We are distinguished by the following:
- 24/7 support.
- Competitive prices.
- Providing all types of interpretation.
So, if you are planning for a conference, event or a meeting soon and you will have foreign language speakers, it’s never too late to start planning. You can request a free quote by contacting us today.
Nowadays, all types of businesses are in need of online or offline designed documents like business cards, brochures, flyers, newsletters and many more. This process is called “Desktop Publishing Process”.
Desktop publishing services include a wide spectrum of services that it can be provided by any form or design according to your specific requirements. That’s why businesses should understand the scope of each project, so they can assign it to the right designer, as some projects are more complex and thus require an expert’s technical experience.
So, if you are looking for the most convenient software program, you need to understand your project and what you are looking to get from it; then you have to know the features of each software and how it will match your project so as to achieve the best results.
Now, we will provide you with a brief description about each software, its features, price as well as its pros and cons to help you choose the right one for you:
1) Adobe InDesign
Are you a professional designer for the desktop publishing service? Do you need to use the best DTP software? Do you need a software that enables you to create a printed media material and digital ones as well? The answer is: Adobe InDesign
Adobe InDesign was released in 1999 for Windows and Mac. What distinguished Adobe InDesign from other software programs is that you can use it to publish several projects like newspapers, books, digital newsletters, e-books and interactive materials that have audio and video.
Adobe InDesign comes with an online library that has thousands of stock pictures and clip arts. Plus, it has more than 250 templates, posters and postcards.
- Hundreds of online tutorials.
- Comes wit a TypeKit with more than 500 fonts.
- Enables you to create any page layout.
- Not suitable for beginners.
- A little bit expensive.
- It needs a lot of hard drive space as it’s considered a heavy software.
- You can’t use it to create charts and graphs.
QuarkXPress was created in1987 for Windows and Mac and was then considered the champion for desktop publishing. Now the competition is on fire between Adobe InDesign and QuarkXPress.
QuarkXPress is well known for its high stability, the advanced scripting functions and the superb performance, especially when it comes to typography.
- Support InDesign files.
- Can be easily integrated into other systems
- Lots of features
- Long time for software update
3) Microsoft Publisher
Microsoft Publisher was released in 1991 and it’s considered the most common desktop publishing software program, as it’s very easy for beginners.
The interface of Microsoft Publisher is similar to other Office apps like Excel, which makes it ideal for beginners. Even though it’s not for professionals like Adobe InDesign, but still it’s good and also affordable. Unlike other software programs, Microsoft Publisher supports creating charts and tables.
Microsoft Publisher has a library that includes more than 150,000 graphics and 700 templates. Although it doesn’t have photo correction to change or adjust colors, you can still import Word files and can be connected to Word as well to use its typographical tools like tracking adjusters and spellchecker.
- A good choice for beginners.
- Fair price.
- Many online tutorials, FAQs page and user forum
- A limited number of fonts.
- Incompatible with Photoshop PSD files
- Limited number of graphic design tools and templates in comparison with other software.
A free of charge software that will enable you to design professional documents is Scribus. It was released in 2003 and it supports Windows, Mac, Linux and Unix and it’s available in 24 languages, including Italian, Arabic and Dari.
Scribus can help you design all types of documents like brochures, flyers, books and many more. It also has a full package of ICC colour management, direct editing of vector drawings, extensive PDF support and more
- Not Pricey
- Powerful publishing features
- Variety of templates
- Takes time to master
- The interface is out of date
So, after deciding the requirements of your project, you might find it more suitable to outsource some projects that need a high level of technical knowledge and expertise. Now that outsourcing has come to be the right solution, so how will you choose the best partner for your desktop publishing services? Here are some tips that will help you to choose your DTP provider:
- People are considered to be visual creatures and the DTP provider should use visuals that reflect the actual meaning of the content and ensure that they are well designed and presented.
- Your DTP provider should have a wide range of experience in different industries and in designing different types of online and offline documents that suit your company. So, you should request to see their portfolio to have an idea about their previous work and also ask for clients’ testimonials.
- Since your budget is an important factor while choosing your DTP provider, you should check if they are getting paid per hour or per design and if they accept to apply amendments and changes.
Why AfroLingo Is Your Choice?
So, why do major clients, both in Africa and worldwide, choose AfroLingo?
AfroLingo is considered the favourite outsourcer for DTP services to clients in South Africa and worldwide – due to the following reasons:
- AfroLingo has a dedicated creative team of designers and engineers who devote their time and energy to offer professional desktop publishing solutions.
- Our main goal is to improve your online presence to get the best visual appearance.
- We have a wide range of software programs that fit the scope of each project and able us to deliver projects with a wide array of forms.
So, if you are still on the journey of finding your DTP provider, AFroLingo is pleased to offer a free quotation for your project, noting that the offer can be customized according to the requirements of your specific project. Seize the chance and contact us today.
Should you seek website translation services ─ whether you’re a provider of digital products, a travel and tourism agency, an e-commerce portal, or even a small business? And why should you do it?
These are some of the questions that really matter on the present-day global business scene. But they naturally lead us to another thought-provoking question, which every business owner should ask: Should we speak the languages of our different target audiences or just adopt a one-size-fits-all approach?
To answer the questions on a global scale, let’s admit at first that if your website is written in the world’s first language, namely English, it won’t reach out to 74% of internet users in the world. Your business will miss out on speakers of such widely spoken languages like French, Arabic and Chinese. Are we speaking about 6-digit and 9-digit numbers? Huge opportunities lost; aren’t they?
To cut a long story short, since the web is bringing our world together, there’s no denying that business owners, across all industries, who want to do business on the internet should seriously consider translating their websites into more than one language.
Multilingual South Africa
To do good business in such a multilingual nation as South Africa, a successful company should by no means restrict itself to addressing English-speaking South Africans only. But why?
South Africa is a country which has 11 official languages: Afrikaans, English, Ndebele, Northern Sotho, Sotho, Swazi, Tswana, Tsonga, Venda, Xhosa and Zulu. Most South Africans (over 99%) speak one of these languages as a first language. Significantly, IsiZulu and isiXhosa are the largest languages, while English is spoken at home by only one in 10 people.
Depending on the figures provided by the National Statistical Service of South Africa (StatSA) , let’s take a glance at the widely spoken languages in South Africa:
- Nationwide, around one quarter (25,3%) of people speak isiZulu at home, while 14.8% of individuals speak isiXhosa, and 12.2% speak Afrikaans.
- 8.1% of people speak English at home, making it the sixth most common home language in the country.
- English ranks second as the most commonly spoken language outside the household (16.6%), with isiZulu (25.1%) leading, and IsiXhosa (12.8%) ranking third.
- Except for isiZulu and Setswana, the use of most languages outside the household is falling off.
What Businesses Need Professional Website Translation Services?
Even though this generally applies to almost all companies who desire to extend their global footprint, some types of businesses are more in need of, and will considerably profit from, having their websites translated, and hence they need website translation services from a professional website translation company. They include:
1- Travel & Tourism companies
A globally successful travel and tourism website normally secures a place on the all-time top list for sites that use professional website translation services, as it aims to make all information about it accessible to travelers in various territories ─ speaking to them in their own mother tongues. That is especially true for a wide range of travel and tourism service suppliers ─ from hotels, transportation services providers, to tour and event organizers, along with the businesses that indirectly cater to tourists such as hospitals and government agencies.
Conventional wisdom has it that price is always the king. Yet, recent surveys have shown that 60% of online buyers regard getting information about the product or service in their own mother tongue as more important than the king!
What’s more, though it’s great to have an e-commerce site in English, which is one of the global languages, millions (or billions in China!) of prospects will not click the “buy” button, simply because they don’t understand English as clearly as Brad Pitt. Should they?!
3- Small Businesses
Yes, they do! No doubt that small business owners, who usually focus on cost, will not be happy about the extra expenses of website translation services. Yet, when it comes to small businesses who need to cater to a multi-ethnic consumer base, the size of the company doesn’t matter, simply because customers are speaking different languages. So, thanks to professional website translation services, it might be possible for small businesses to compete with the sharks ─ the businesses that are bigger in size and capital.
4- Companies That Offer Digital Products
Things are relatively easier for this type of business. Unlike businesses that deal in tangible products ─ who should always put into consideration such costs as shipping, branch openings and storage facilities ─ companies who sell digital products only need to partner with the suitable providers of website translation services, who will professionally localize their offerings and thus help them to sell to anyone, anywhere across the world.
5- The Legal Industry
When it comes to law firms, the situation assumes a new shape, because all the people involved in the legal industry (who is not?!) need to fully understand the language in which laws and regulations are written. So, partnering with the right provider of professional website translation services will help these firms to safeguard the legal rights of the people who speak different languages.
Why AfroLingo Is Your Choice?
In a nutshell, the power of website translation services is so great that it is now considered not only an essential marketing strategy, but also a vital element of customer service, as it contributes to building trust for both the corporate brand and the company’s various products.
So, why do major clients, both in Africa and worldwide, choose AfroLingo?
In reply to the question, AfroLingo’s previous customers are listing the following reasons among many others:
- AfroLingo has hand-selected a team comprised mainly of the most experienced and qualified translators on the African continent, who are dedicated to providing you with reliable and consistent website translation services from and into almost every major language all across Africa.
- From a simple landing page to thousands of pages of copy, we provide detailed and flawless website localization services that make your website local for every and each region across the African continent, and also help you get closer to customers’ languages and cultures.
To gain an inimitable advantage over all competitors by using AfroLingo’s website translation and localization services, which result in increased site traffic and hence increased sales, don’t hesitate to contact us today.
In the business world today, all the proceedings of meetings, interviews and seminars are recorded to be further analyzed and reviewed in the future. From healthcare to automotive and retail to research, transcription services are transforming the industries and businesses by ensuring accurate recording.
Every segment realizes that transcribing the important events can save them a lot of time and money in day to day operations. Hence, the role of transcription in this era is getting bigger and bigger with every passing day. There was a time when pen and paper were used to record all business proceedings, but over time, they have become obsolete and are taken over by voice recorders. For instance, in the medical field, daily monitoring of clinical trials are accurately transcribed for further medical proceedings and operations. Similarly, writers and journalists do not have to sit in front of an operating system to write manuscripts; instead, they can simply record their audio/video and have it transcribed by a service provider.
Here are some of the benefits you can avail by incorporating transcription in your business activities:
- Global expansion.
- A career path for many professionals.
- Reduction of overheads.
- Effective use of transcripts in product promotions and indexing.
- Security and confidentiality of data.
Types of Transcription Services
Transcription can be done for any type of recording, whether its an audio or video file. However, a transcription method is chosen based on client’s needs and requirements. Given below are the types of transcription services that your client may require:
When time is an important factor and there is no room for errors, interview transcription is the key to document the conversations into written formats. The process is done for all types of conversations including audio, video and real-time. Transcription can be done in many ways; the following are the most common ways to go about the process:
- Using manual transcription.
- Hiring a freelance expert.
- Using audio-to-text conversion systems.
- Partnering with a transcription agency.
It is recommended to partner with a transcription agency that understands your organizational goals while maintaining the accuracy of the content.
A transcription process that involves the conversations recordings for professional business settings would be known as business transcription. Following are some of the examples of business recordings that are commonly transcribed:
- Video calls.
The dictation software is used in voice transcription, that converts spoken words into textual form, and is called voice transcription software. With the help of this software, you can write articles, memos, emails and etc. Moreover, there are virtual assistant apps that are specifically designed to complete predefined tasks; they convert spoken words or phrases into written form. Many voice transcription softwares have assistive technology features as well; therefore, all the tech-savvy transcriptionists would find these interesting.
Who Needs Transcription Services?
There are many businesses who are frequently looking for transcription services
Legal Transcription Services
Paralegals, attorneys and legal professionals working in law firms require transcription services on a daily basis. In their depositions, presentations, witness statements and other audio/video recordings, transcription is done to make the files more understandable to all the legal experts.
Transcription plays a crucial role in preparing patient documents to escalate the procedures and medical processes. Medical documentation, recordings and other audios should be accurately transcribed to avoid misinterpretation.
There is a countless number of benefits of transcription in the academic world for students, teachers and everyone else involved in this industry. Many universities around the globe offer students lecture transcripts that include course content.
Moreover, in an academic research, the data extracted from focus groups, interviews and other research methods is efficiently transcribed to make the data as understandable and useful as possible for everyone.
Impact of Transcription
Transcription not only provides a clear record of important business correspondence, but also helps the organisation to create a collaborative work environment. In addition, it helps industries transform their businesses processes to assist all the stakeholders in performing their duties efficiently. Moreover, by producing a clearer record of interactions, it also improves customer support, as their voice is transcribed into textual format for future reference.
Here are more reasons why transcription holds an utmost importance in serving organisations on a global scale:
- Help you to lower the risks when you make an investment.
- Have a competitive edge in respective industries.
- Promote cross cultural communication.
- Content accuracy brings in more customers.
Why Choose a Transcription Company?
Many businesses these days prefer to hire a professional business transcription service provider instead of hiring an in-house team to complete this job, WHY?. The reason, it is easy and less costly to send a video or a recording to an agency, compared to having a staff member do the same job for a monthly salary. Therefore, it is recommended to partner with companies like AfroLingo, as we are specialized in providing clients with accurate translations and transcriptions at an affordable price. Being in the translation business for quite some time now, we have the needed experience for many African languages like Afrikaans, Xhosa, Zulu and many more. Our highly qualified experts detect cultural nuances and applies relevance in the newly transformed content.
So if you are looking for the perfect match for your transcription requests, don’t hesitate to contact us.
The process of converting audio and video files into text manually by one person can consume a lot of time, effort and money; therefore, many business owners decide to outsource it. So, transcription service providers employ certified transcriptionists to maintain higher levels of accuracy and efficiency. Experienced transcriptionists understand the cultural nuances like accents, pronunciations, and background.
Moreover, it is imperative for the agency to deliver the files in an extension or a format that is specified by its clients. For instance, conversion of data from mp3 or mp4 to TXT or word files.
The main function of transcription service providers is to streamline the business processes so that it can relieve the burden from the company. In this way, businesses leverage their time and money on core business projects. Hence, the priority of the business should be to save costs instead of having an in-house transcription team, which would cost way more.
Transcription Average Cost in South Africa
Nowadays, audio and video files are transcribed for the same price owing to advanced transcription software that allows the transcriber to convert both types of files at the same speed.
In South Africa, top transcriptionists who have made a name for themselves in the industry usually take up to 3 working days to convert one audio file at the price of R10.45.
According to Voxate, transcription services cost in the South African region varies from R1.50 to R2.50.
Similarly, South African Freelancers Association reports that transcriptionists charge R1.5-3.00 per word and 200-300 per hour.However, Payscale reports that transcriptionists earn around R100 on average in South Africa.
From these numbers, it is obvious that transcription services cost varies taking into account factors like reputation of a transcriptionist and requirements of the client.
Therefore, for you as a client, it is pertinent that you understand the market rates and your requirements to go further with the transcription process.
Factors that determine transcription services cost
There are many underlying factors that determine the cost or rate of the service. Those factors are:
The quality of the audio of the video files affects the cost for the transcription. The better the quality, the less you pay as it will take less time and effort to transcribe.
Number of speakers
The number of participants in the recordings will have a direct impact on the overall cost because it’s comparatively harder to identify the speaker. Similarly, if the conversation includes one or two people, it would be way easier to discern which participant uttered what. Hence, according to a rule of thumb, focus groups are charged higher, considering the number of participants involved.
One of the main factors that play a key role in deciding your transcription rate is the audio length. If your interviews or recordings are longer in duration, chances are that your transcription costs will increase. So, when you send a 60-minute video recording to a transcription service provider, they will have to type every word in the recording while deciphering the accents and pronunciations.
Sometimes, accent becomes a deciding factor in determining transcription rates. It is because some accents are hard to decipher and therefore requires more resources. So, be prepared for more charges if your file has an accent that’s hard to identify.
If you want to have the best results, you can request for another service which is editing. It can save you from many hassles later on. In this process, transcribers spend more time to ensure accuracy while removing the errors and discrepancies from the draft.
Most transcription agencies look closely into the standard turnaround time to determine the cost of the recording on average. Daily delivery may cost more than R10 for the transcription of one audio since the agency would have to utilize more of its resources to complete the task while meeting the deadline.
Why is it important to choose a professional transcription service?
Apart from the fact that a professional transcriptionist save you from the additional costs that may incur in the future due to poor transcription. Also, the good transcription service providers understand the vision of your business and know how to transcribe the data keeping in view the cultural nuances of local target market.
A good transcription service providers may benefit you in the following ways:
- Gaining additional manpower and resources
- Effective cost-cutting leading to profitability
- Eases the IT teams
- Accurate documents sent to your stakeholders
AfroLingo’s team is highly committed to transform your content according to your cultural needs. With years of experience in the translation industry, it has got certified professionals who will underline every detail to ensure accuracy in translation and transcription processes.
What are you waiting for? Book your package and get your data transcribed with our highly efficient service. For more information, call us now.
Small and Medium Enterprises (SMEs) are very important for inclusive economic growth and development in South Africa. According to the World Bank, SMEs contribute to 40% of national income (GDP) and 60% of total employment in developing countries. Keeping this in mind, President Cyril Ramaphosa has taken this initiative to set up a fund directed by the leading businessmen in the country to invest in potential startups and SMEs. The goal is to mentor and fund these SMEs with a turnover between R20 million ($1.40 million) and R500 million ($35.23 million).
In order to evoke the country’s entrepreneurial spirit, these funding companies are working day and night to address the pressing challenges to the country’s economic growth by providing the much-needed capital. A few notable funding organizations working for the betterment are mentioned below:
It’s managed by an executive management team with an independent board of directors, the fund is a registered standalone investment vehicle. An independent investment committee is established to assess prospective investments into opportunities and funds. The company gives investments to recognized fund managers- venture capital funds or growth equity funds – that invest directly in SMEs that have the potential to grow and generate employment in South Africa. For more information, visit their website: www.sasmefund.co.za
The agency offers business opportunities to young entrepreneurs of South Africa and encourage them to establish and grow sustainable businesses. They follow the microfinance model for providing grants that is a huge advantage. These driven youngsters are not obliged to pay back any interest or funding they have received from the agency hence saving them from being trapped in a vicious cycle of repayments. Around 500 small businesses are expected to benefit from the NYDA Grant Programme every year. Here you will find more information on how to get more funding from NYDA: www.nyda.gov.za/
The vision of the fund is to provide financial and non-financial help to promote the participation of black people in the economy. Aiming to incorporate a culture of investment and savings, the NEF provides advanced financing products to businesses managed by the black via different funds such as Women Empowerment Funds, Rural and Community Development, uMonotho etc. Non-financial services includes pre-investment support, asset management, turnaround and many more. For more details on the services, visit: www.nefcorp.co.za/
The objective of the funding agencies is to tackle the current unemployment of 27.7% in South Africa while giving a push to its economy which is growing at 2%. Small and Medium Enterprises (SMEs) is considered as an agent of job creation and economic growth.
A gateway to the continent, South Africa is the second largest economy in Sub-Saharan Africa. Realizing the importance of entrepreneurship in the country, the Department of Trade and Industry (DTI) initiated several programs and grants in partnership with different funding organizations. These SMEs established by these funding have the potential to transform the economy by not only contributing to the GDP but also tapping into the development of new sectors in the market. Being a key driver of innovation, job creation, and economic growth, SMEs can significantly benefit the South African economy.
A few simple steps can be taken by the government to make the country more hospitable to entrepreneurs. First and foremost is the establishment of policies that supports new businesses. There should be tax-cut and similar incentives to encourage startups. Secondly, the establishment of funding accelerators and incubation centers can help people strategize their business plan.
Striving hard to differentiate your business from the existing competition in the market is the best business strategy. A few steps that you can take to set your business apart is to make a viable business plan and have a good online presence. If you are an established business in some other country that wants to penetrate the South African market, then make sure you translate and convey your message and business idea to this land of diverse culture by hiring a professional translation company like AfroLingo. AfroLingo is the finest interpretation and translation company in South Africa that is committed to hiring trained in-country native speakers to make sure that your project is efficiently completed without any glitch.
If you have launched a new startup and want to increase your sales and website traffic, social media is the way to go! A good marketing strategy coupled with social media marketing is a recipe for success for any startup. In South Africa, there are more than 3.83 million registered Facebook users, 55k Twitter users, and more than 1.1 million Linkedin users. This shows that there is deep internet penetration in South Africa and people are using social media every day to interact with brands and startups.
RocoMama’s Success Story in South Africa Using Social Media
Startups in South Africa are leveraging these statistics to create a successful social media strategy and target their customers for increased sales. RocoMama is an example of a successful South African startup that has used social media to increase sales and brand awareness. It has more than 17,000 followers on Twitter, 30,000 followers on Instagram and 200,000 followers who have checked in on Facebook. RocoMama is a South African restaurant that serves a variety of burgers and their social media message is trendy: ‘we are not normal’. Their social media marketing is incredibly active with vibrant pictures, witty posts and instant interaction with customers. Their overall marketing strategy is closely aligned with their social media strategy. They have created a successful hype about their products on social media, used user-generated content and targeted youth on social media. All of these resulted in increased sales.
Winning Social Media Techniques for Increasing Sales
As a business owner, you should also know how to generate more sales, increase your market share, gain more customers and engage more with your audience. Social media marketing is your magical tool for this. There are many techniques and strategies that can be implemented especially for SMEs. These strategies are as follow:
- Study Your Audience
- The Right Platform
- Use Paid Campaigns
- Use Social Media Influencers
There are other startups in South Africa which have been similarly successful in increasing their sales through social media. Once these SMEs became successful, they were also able to expand operations in international markets. A challenge commonly faced by these companies while they are expanding is the difficulty of adapting to a different culture and language. Different markets speak different languages and perceive marketing tactics differently.
Therefore, it is very important to hire marketing translation services. Marketing localization plays an important role in ensuring that your brand’s message is adopted and accepted appropriately in the new market. What works for one market may not work for another. Therefore when targeting international customers, you have to ensure that you speak their language and your marketing appeals to them while paying attention to the cultural differences.
South African Companies That Are Taking On the World With Localization
There are many notable companies in South Africa which started off small but quickly became successful and expanded their operations in international markets with the help of marketing localization and translation. Localization helped these companies to recreate their marketing message to appeal to the new international markets and as a result, it increased their sales by reaching new customers. Here are two examples.
Founded in 2013, Mimi Women is a South African brand of sanitary pads. It aims at empowering women and young school-going girls especially from disadvantageous backgrounds who are often held back from going to work and school because they don’t have access to sanitary pads. Mimi Women gas helped more than 32000 school girls through donations of sanitary pads. The brand is getting funds to create a R10 million worth of manufacturing plant and expanding operations in the African continent.
Quicket is an example of a successful South African startup that is going big! Co-founder, James Tagg founded it in 2011. It is a payment platform for South African events and it is now working on partnership in Uganda to operate there. James Tagg said that the biggest challenges he faced were around the legal structure for co-operation and in building a cohesive payment layer which binds all available payment channels in the region. He openly advises startups looking to expand in other countries to first fully understand and embrace the nuances of the different markets.
Founded in 2017, Afritorch Digital helps research agencies in conducting market research through its knowledge of the African continent and the use of the latest digital technologies. The company has become quickly successful by helping clients in their research on marketing in South Africa. Their digital tools became so popular that many research agencies are lining up to make use of their services. Afritorch Digital works with research agencies that conduct research on behalf of their clients.
Now they are taking their operations global. Localization and marketing localization has greatly helped Afritouch Digital and such companies in expanding the operation and reaching out to new clients who use different languages.
Ways to Expand Inside South Africa
Any company that wants to start a business in South Africa must know the languages that people are speaking. In South Africa, besides English, there are 3 top languages spoken; Zulu is spoken by 23% of South Africans, Xhosa is spoken by 16%and Afrikaans is spoken by 14%.
Companies expanding their operations in South Africa should ensure that their website should be localized into these three languages so that they can reach and connect with the customers. When customers visit a website and are able to read about a product in their own language, they are more likely to purchase the product. This will increase your sales.
Choosing the Right Translation Partner
Hiring a trusted website translation service provider can help you to achieve your goal. It is important to choose a professional translation company like Afrolingo that understands the South African market well enough to translate your website accurately. Afrolingo offers high-quality translation and localization services to businesses that want to truly connect with the South African market in its language and through its culture. Afrolingo has worked with hundreds of clients globally and successfully offered its localization and website translation services.
Get in touch today to get a custom quote for your project. We work on projects of all sizes.
In recent years, there have been rapid advances in technology which has truly transformed the way students learn. In South Africa, the enrollment in online courses is increasing at a very fast speed, even in the rural areas of South Africa where there is restricted access. If the trend continues, the global market for online learning will reach $331 billion by 2025 according to Global E-Learning Market Analysis and Trends report.
In another report titled The Africa Market for Self-paced e-Learning Products and Services: 2011-2016 forecast and analysis, by a US-based international research company Ambient Insight; it was found that the overall growth rate for self-paced e-learning in Africa was 15.2% while self-paced e-learning revenues in Africa hit US$250 million back in 2011 and tripled in 2016. The report also found that Africa has the highest growth rates in the world for 4 out of 5 self-paced e-learning services and products including custom content development services, packages content, learning platform services and installed learning platforms. The growth rate for cloud-based e-learning products in Africa is 38.6%.
These stats show e-learning and online courses in South Africa is on the rise and educators from all around the world are preparing online courses for people of South Africa in order to capture market share. But what steps should the instructors take to create a successful online course for South Africans? Here are some.
Pick a Relevant Course Topic
The course topic must be relevant and in demand in South Africa. One way to figure this out is to look at Google analytics to see what course topics are being researched the most. This will ensure that the course topic will have a high market demand.
Create Compelling Learning Outcomes
Outlining and highlighting what the online course will actually do for the learner is an extremely important aspect. Nobody is willing to pay for an online course that does not have important learning outcomes and clearly defines HOW it will help them. Learning outcomes must explain with measurable verbs what the learner will learn and feel by the end of the course.
Gathering Course Content and Structuring Modules
If you’ve picked up a topic that has a large amount of information available, you may get overwhelmed. But instead of adding all the information, it is important to sift through and select only the relevant parts that explain your topic well enough. One way to do this is to first create an outline with headings and module names. This will help you create a flow in your entire content course and structure it really well.
Decide the Most Engaging Method for Delivery
There are different principles of adult learning and as an instructor, you have to make sure that your training is engaging and effective. You can decide whether adding videos, activities or audio content in your course will be the best option for your students. What visuals can you use? Are these relevant to your target audience in South Africa?
Recording, Editing and Filming Online Course
Now that you have the course plan, put it to action by writing the content, filming the videos, editing the activities and getting creative with lots of animation. You can also hire eLearning translation services at this point.
Decide the Price
Now you can strategize how and where your online course will fit in your overall business model. Will it be a permanent income stream? You also need to decide on a suitable price for the course before selling it online on various platforms.
These are the basic steps an instructor can take in order to prepare an online course. But there are many considerations to take in order to truly succeed in a foreign market like South Africa’s.
South African Market Research
You should consider which exact online courses are really popular in South Africa. As of now, the South African market is hot for courses as such Online TEFL Course, Business & Information technology, People Management, Economics & Banking, Enterprise Risk Management, Labor Relations, Ethics & Governance, and Financial Management. Then after that, you have to decide your area of expertise and how you will be pitching the course to your students’ segments.
Subtitling & Transcription Service
If your course has a lot of audio or video content then getting subtitling services is a good idea. Subtitles let the learners read the text on the screen which is being spoken by the narrative or a person in a video. It helps with learning and clear understanding especially if the language of the speaker is a little different than what the South Africans are used to. Subtitles are an accurate translation of what is being said in any language and this service is offered by many subtitle translation agencies. Transcription is another option you can go for. Transcription is the exact word-to-word caption of the dialogues being spoken in the same language.
If you have created a global course, you may want to consider localizing it for the South African Market. Localizing a course calls for modifying the language, course structure, examples, case studies, date/time, currency, images, graphics, and animations according to the local market. If your course features examples of American companies and shows people in an American environment, it would not work in South Africa. In such a case, localizing your content to the South African market will be better as people would be able to relate. Localizing the course in the languages spoken in South Africa will increase the effectiveness of learning of the course as well.
Lastly, you should consider which payment methods are popular in South Africa. Also, consider if giving multiple options for payment methods is a good idea.
It is extremely important to have the right and accurate localization services in order to reach more students in South Africa. AfroLingo is a leading localization company that has experience in localizing hundreds of online courses for South Africa and offers eLearning translation services. We can help you succeed with your course because of our localization capabilities and a talented team that has linguistic authority and understand the South African market.