Category: Blog Posts

Becoming SME Guru with Social Media Marketing

If you have launched a new startup and want to increase your sales and website traffic, social media is the way to go! A good marketing strategy coupled with social media marketing is a recipe for success for any startup. In South Africa, there are more than 3.83 million registered Facebook users, 55k Twitter users, and more than 1.1 million Linkedin users. This shows that there is deep internet penetration in South Africa and people are using social media every day to interact with brands and startups.

RocoMama’s Success Story in South Africa Using Social Media

Startups in South Africa are leveraging these statistics to create a successful social media strategy and target their customers for increased sales. RocoMama is an example of a successful South African startup that has used social media to increase sales and brand awareness. It has more than 17,000 followers on Twitter, 30,000 followers on Instagram and 200,000 followers who have checked in on Facebook. RocoMama is a South African restaurant that serves a variety of burgers and their social media message is trendy: ‘we are not normal’. Their social media marketing is incredibly active with vibrant pictures, witty posts and instant interaction with customers. Their overall marketing strategy is closely aligned with their social media strategy. They have created a successful hype about their products on social media, used user-generated content and targeted youth on social media. All of these resulted in increased sales.

Winning Social Media Techniques for Increasing Sales

As a business owner, you should also know how to generate more sales, increase your market share, gain more customers and engage more with your audience. Social media marketing is your magical tool for this. There are many techniques and strategies that can be implemented especially for SMEs. These strategies are as follow:

  • Study Your Audience
  • The Right Platform
  • Use Paid Campaigns
  • Use Social Media Influencers
Going International

There are other startups in South Africa which have been similarly successful in increasing their sales through social media. Once these SMEs became successful, they were also able to expand operations in international markets. A challenge commonly faced by these companies while they are expanding is the difficulty of adapting to a different culture and language. Different markets speak different languages and perceive marketing tactics differently.

Therefore, it is very important to hire marketing translation services. Marketing localization plays an important role in ensuring that your brand’s message is adopted and accepted appropriately in the new market. What works for one market may not work for another. Therefore when targeting international customers, you have to ensure that you speak their language and your marketing appeals to them while paying attention to the cultural differences.

South African Companies That Are Taking On the World With Localization

There are many notable companies in South Africa which started off small but quickly became successful and expanded their operations in international markets with the help of marketing localization and translation. Localization helped these companies to recreate their marketing message to appeal to the new international markets and as a result, it increased their sales by reaching new customers. Here are two examples.

Mimi Women

Founded in 2013, Mimi Women is a South African brand of sanitary pads. It aims at empowering women and young school-going girls especially from disadvantageous backgrounds who are often held back from going to work and school because they don’t have access to sanitary pads. Mimi Women gas helped more than 32000 school girls through donations of sanitary pads. The brand is getting funds to create a R10 million worth of manufacturing plant and expanding operations in the African continent.

Quicket

Quicket is an example of a successful South African startup that is going big! Co-founder, James Tagg founded it in 2011. It is a payment platform for South African events and it is now working on partnership in Uganda to operate there. James Tagg said that the biggest challenges he faced were around the legal structure for co-operation and in building a cohesive payment layer which binds all available payment channels in the region. He openly advises startups looking to expand in other countries to first fully understand and embrace the nuances of the different markets.

Afritorch Digital

Founded in 2017, Afritorch Digital helps research agencies in conducting market research through its knowledge of the African continent and the use of the latest digital technologies. The company has become quickly successful by helping clients in their research on marketing in South Africa. Their digital tools became so popular that many research agencies are lining up to make use of their services. Afritorch Digital works with research agencies that conduct research on behalf of their clients.

Now they are taking their operations global. Localization and marketing localization has greatly helped Afritouch Digital and such companies in expanding the operation and reaching out to new clients who use different languages.

Ways to Expand Inside South Africa

Any company that wants to start a business in South Africa must know the languages that people are speaking. In South Africa, besides English, there are 3 top languages spoken; Zulu is spoken by 23% of South Africans, Xhosa is spoken by 16%and Afrikaans is spoken by 14%.

Companies expanding their operations in South Africa should ensure that their website should be localized into these three languages so that they can reach and connect with the customers. When customers visit a website and are able to read about a product in their own language, they are more likely to purchase the product. This will increase your sales.

Choosing the Right Translation Partner

Hiring a trusted website translation service provider can help you to achieve your goal. It is important to choose a professional translation company like Afrolingo that understands the South African market well enough to translate your website accurately. Afrolingo offers high-quality translation and localization services to businesses that want to truly connect with the South African market in its language and through its culture. Afrolingo has worked with hundreds of clients globally and successfully offered its localization and website translation services.

Get in touch today to get a custom quote for your project. We work on projects of all sizes.

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South Africa – The Self-paced e-Learning Country

South Africa – The Self-paced e-Learning Country

South-Africa-–-The-Self-paced-e-Learning-Country

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The Ultimate Quick Guide to Creating a Successful Online Course

In recent years, there have been rapid advances in technology which has truly transformed the way students learn. In South Africa, the enrollment in online courses is increasing at a very fast speed, even in the rural areas of South Africa where there is restricted access. If the trend continues, the global market for online learning will reach $331 billion by 2025 according to Global E-Learning Market Analysis and Trends report.

 

In another report titled The Africa Market for Self-paced e-Learning Products and Services: 2011-2016 forecast and analysis, by a US-based international research company Ambient Insight; it was found that the overall growth rate for self-paced e-learning in Africa was 15.2% while self-paced e-learning revenues in Africa hit US$250 million back in 2011 and tripled in 2016. The report also found that Africa has the highest growth rates in the world for 4 out of 5 self-paced e-learning services and products including custom content development services, packages content, learning platform services and installed learning platforms. The growth rate for cloud-based e-learning products in Africa is 38.6%.

 

These stats show e-learning and online courses in South Africa is on the rise and educators from all around the world are preparing online courses for people of South Africa in order to capture market share. But what steps should the instructors take to create a successful online course for South Africans? Here are some.

Pick a Relevant Course Topic

The course topic must be relevant and in demand in South Africa. One way to figure this out is to look at Google analytics to see what course topics are being researched the most. This will ensure that the course topic will have a high market demand.

Create Compelling Learning Outcomes

Outlining and highlighting what the online course will actually do for the learner is an extremely important aspect. Nobody is willing to pay for an online course that does not have important learning outcomes and clearly defines HOW it will help them. Learning outcomes must explain with measurable verbs what the learner will learn and feel by the end of the course.

Gathering Course Content and Structuring Modules

If you’ve picked up a topic that has a large amount of information available, you may get overwhelmed. But instead of adding all the information, it is important to sift through and select only the relevant parts that explain your topic well enough. One way to do this is to first create an outline with headings and module names. This will help you create a flow in your entire content course and structure it really well.

Decide the Most Engaging Method for Delivery

There are different principles of adult learning and as an instructor, you have to make sure that your training is engaging and effective. You can decide whether adding videos, activities or audio content in your course will be the best option for your students. What visuals can you use? Are these relevant to your target audience in South Africa?

Recording, Editing and Filming Online Course

Now that you have the course plan, put it to action by writing the content, filming the videos, editing the activities and getting creative with lots of animation. You can also hire eLearning translation services at this point.

Decide the Price

Now you can strategize how and where your online course will fit in your overall business model. Will it be a permanent income stream? You also need to decide on a suitable price for the course before selling it online on various platforms.

These are the basic steps an instructor can take in order to prepare an online course. But there are many considerations to take in order to truly succeed in a foreign market like South Africa’s.

South African Market Research

You should consider which exact online courses are really popular in South Africa. As of now, the South African market  is hot for courses as such Online TEFL Course, Business & Information technology, People Management, Economics & Banking, Enterprise Risk Management, Labor Relations, Ethics & Governance, and Financial Management. Then after that, you have to decide your area of expertise and how you will be pitching the course to your students’ segments.

Subtitling & Transcription Service

If your course has a lot of audio or video content then getting subtitling services is a good idea. Subtitles let the learners read the text on the screen which is being spoken by the narrative or a person in a video. It helps with learning and clear understanding especially if the language of the speaker is a little different than what the South Africans are used to. Subtitles are an accurate translation of what is being said in any language and this service is offered by many subtitle translation agencies. Transcription is another option you can go for. Transcription is the exact word-to-word caption of the dialogues being spoken in the same language.

Localizing Content

If you have created a global course, you may want to consider localizing it for the South African Market. Localizing a course calls for modifying the language, course structure, examples, case studies, date/time, currency, images, graphics, and animations according to the local market. If your course features examples of American companies and shows people in an American environment, it would not work in South Africa. In such a case, localizing your content to the South African market will be better as people would be able to relate. Localizing the course in the languages spoken in South Africa will increase the effectiveness of learning of the course as well.

Payment Methods

Lastly, you should consider which payment methods are popular in South Africa. Also, consider if giving multiple options for payment methods is a good idea.


It is extremely important to have the right and accurate localization services in order to reach more students in South Africa. AfroLingo is a leading localization company that has experience in localizing hundreds of online courses for South Africa and offers eLearning translation services. We can help you succeed with your course because of our localization capabilities and a talented team that has linguistic authority and understand the South African market.

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Online Learning On the Rise in South Africa

Every year hundreds of thousands of students enroll in South African universities but out of 60% of black African students who complete the first year, only 15% graduate. The drop-out students come from ineffective public school systems and are not trained for the cut-throat college competition. Research shows there is also racial and class-based discrimination. These students are not able to keep up with the university routine and may look for alternate solutions to education. Online learning is one of the ways.

However, classroom discrimination is not the only reason why South Africans would want to turn to online learning. There are many benefits of online learning.

1. Easy Access

Online learning offers easy access to students regardless of the day, time and location. Students can keep a job and also enroll in online learning classes. This provides them with easy access to learn and fix their schedules according to what is convenient for them.

2. Self-Paced Learning

Most online courses offer self-paced learning option. Students can choose the number of hours they are willing to invest and complete a course accordingly. This simple option accommodates all types of students in different circumstances and with different learning speeds.

3. Fees

Sometimes online courses turn out to be much cheaper. Of course, the universities have to charge for maintaining the upkeep of premises and bills. Online courses are cheaper because such overhead costs are not included in the fee structure. There are also discounts and installment plans which the students can access.

 

Given these benefits and advantages, a lot of websites with online learning courses have sprout catering to the South African market. The growing popularity and positive response from the South African market have greatly encouraged these websites to add more courses and online learning services. Here are some of the best online education platforms that are popular in South Africa and what advantages these offers.

Eneza

Eneza Education was founded by Kenyan teachers and it uses SMS technology in classrooms to improve student learning. The platform seeks to offer quality educational resources to even the remotest schools in Kenya and other countries. With its SMS technology, Eneza gives students the tools to study, learn and collect data for parents and teachers. Students can even make quizzes related to their curriculum. They can take quizzes by activating a code on their mobile phone.

Obami

Obami was founded in 2010 and is a SaaS software suite which offers training through documentation or online sessions. It also includes online support. Obami is an excellent learning management system software which features academic learning, blended learning, eCommerce, corporate/business learning, gamification, mobile learning, learner portal, and synchronous learning.

Ubongo

Ubongi is South Africa’s leading ‘edutainment’ company that creates fun and localized multi-platform educational media in order to reach millions of African families via accessible technologies. Their programs improve school readiness as well as learning outcomes for students while promoting behavioral and social change for kids.

Tutor.ng

It is one of the most robust learning platforms in Africa which offers tools for engaging and tutoring learners all over the country. It is an online tutoring platform with resources for tutors to transform any environment into a learning space.

Sterio.me

A Nigerian invention, sterio.me gives students access to lessons and materials using SMS outside the classroom. It has teacher’s pre-recorded quizzes and lectures which can be shared with the students using a specific SMS code. Educators are also notified when students finish the lessons. It can let the tutors give feedback and track performances.

Daptio

Daptio was founded in 2013 and is a leader in adaptive learning. It makes use of artificial intelligence to help students, teachers, and mentors to understand the proficiency level of every student. It allows the students to find the right content and leads to a tailored education system.

All these platforms are working towards bringing education and online learning to students and educators all over the country. Some of these platforms are not native to South Africa but have undergone localization to make the content local. There are many companies that offer website translation services. If you need to translate your website content as well for an overhaul, you can hire the same translation company for its content translation services.

 

Localization is an excellent way to take an online learning platform across borders. Localization is all about adapting the content to local culture. This includes modifying fonts, layouts, language, date/time, currency and animations or images. If your online course is targeting the South African market, it makes more sense for it to show images of native people instead of people from other nationalities. Localization helps the target audience learn better because they are able to relate more to the content and grabs their attention.


AfroLingo is a leading localization company with website translation services that has helped hundreds of such learning platforms localize their website and content. With experience and a talented team that understands the nuances of cultural differences, AfroLingo has earned the trust of many clients around the world.

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Thinking About Conquering the African continent, Which City to Consider?

The African continent is vitally important in terms of its natural resources and burgeoning developing economy. There are many cities across Africa that are thriving and going from strength to strength thanks to the emerging markets to which they are home. Career prospects and business opportunities abound in the top capital cities of the African continent, and with their expanding infrastructures, they are rapidly becoming a popular choice for entrepreneurs looking to take advantage of the lucrative possibilities.

Johannesburg, South Africa

Although Johannesburg isn’t actually a capital city, it is the largest city in South Africa and one of the wealthiest on the continent. It boasts plenty of career and investment opportunities with modern cities and impressive infrastructure. Covering an urban area of 1,296 square miles and with a city center of 129.27 square miles, the city is home to 957,441 people – a density of 7,406.5 per square mile. The GDP per capita is $25,700 and the city is South Africa’s financial and economic hub producing 16% of the nation’s GDP. Once known best for its mining industry, Johannesburg today is better known for manufacturing and service industries. As well as heavy industries, real estate, banking, transportation, media and IT all hold major importance here.

Windhoek, Namibia

Namibia’s capital city is the country’s political, cultural, social and economic heart where the majority of the nation’s government institutions are located. When compared with many other world capital, Windhoek is quite small, but it has a thriving business district nonetheless with fashionable restaurants, bars and shopping malls. With a population of roughly 325,858, the city covers 1,982 square miles. The city’s main industries include business and finance services, communication and transport industries and utilities. It is also becoming a popular tourist destination with a number of tourism associations and hotels.

Tunis, Tunisia

Situated in the North of Africa, the Tunisian capital covers a metropolitan area of 1,030 square miles while the center itself covers 82.10 square miles. The city itself has a population of 638,845 while it larger metropolitan area has a population of 2,643,695. Best known for its textile industry, Tunis also has a strong tourism industry. It is also the heart of Tunisia’s economy, forming the country’s economic and industrial hub. As home to a third of Tunisia’s businesses, the city prodices one-third of the nation’s GDP and has a number of foreign investors. It has a thriving financial sector while agriculture is a major industry in the suburbs, focusing on olive oil and wine production. As a UNESCO World Heritage Site, this city is a particularly exciting place to live.

Nairobi, Kenya

Kenya’s capital Nairobi is the country’s biggest city with a population of over 3,138,369 in the center itself and over 6,547,547 in its wider metropolitan area. Kenya’s capital is home to thousands of local Kenyan companies as well as more than a hundred international organizations and companies. As an established cultural and business hub, Nairobi is home to one of Africa’s biggest securities exchanges and is also a popular choice of location for FinTech companies like Kangai Technologies and Craft Silicon. The city is also known for its manufacturing industries including processed foods and beverages, cigarettes, building materials, textiles and clothing. There is also a thriving tourist industry here.

Dar Es Salaam, Tanzania

Tanzania’s most populated city is one of the world’s most rapidly growing cities. With a well-placed location on the Swahili coastline, it has a population of around 4,364,541 and has a high concentration of manufacturing and trade services. Small businesses are found in the downtown area while its Central Business District is the country’s largest. The Dar es Salaam stock exchange is an important financial hub while its Mlimani City shopping mall is a thriving hub of retail. As the political and economic center of Tanzania, Dar es Salaam is Africa’s third most rapidly growing city and is a burgeoning economy.

All five of these thriving African cities are a great choice for business investors and entrepreneurs as a focus of their activities. With their rapidly emerging economies, they all represent an excellent opportunity for those who wish to benefit from Africa’s new expansion into the world of business.

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Looking for Business Websites in South Africa? Check Out Our Favourite List!

Looking for Business Websites in South Africa? Check out Our Favourite List!

South Africa is rapidly becoming a hub for businesses and enterprises of all kinds. The last few years have seen an enormous increase in start-up activity in the country, and a wide range of companies have now been set up nationwide thanks to a number of valuable government initiatives to promote entrepreneurial activity.

A key element in the success of South African businesses is the use of online publishing websites to market important business news. Marketing is a vital component of any successful business strategy, so finding effective and efficient ways to publicize current information and developments regarding your business is paramount.

A Guide To The Top South African Business Websites

When it comes to marketing your business, finding the best performing South African business websites is vital in order to promote your brand name and get your company noticed in a competitive marketplace. With this in mind, we are bringing you a quick overview of the top five performers in the online marketplace today.

These five sites are well known as the top internet destinations to discover exciting business ideas and concepts, brand-new investment opportunities, expert insights, breaking business news and cutting-edge advice about the best ways to do business in South Africa.

1.BusinessTech

BusinessTech is South Africa’s busiest and most visited business website. With 1,830,938 unique South African browsers. This site brings visitors all of the most up to date business news across a wide range of sectors including finance and industry information.

2.Fin24

The second-most visited South African business website is Fin24, with 1,721,185 South African visitors. This informative site gives a host of valuable details about local enterprises, finance and economy news and market information which is extremely useful for business owners.

3.BusinessInsider

The third-most visited business website in South Africa is BusinessInsider. It is the South African arm of the American site focusing on local tech, economic and market news. With 1,830,938 South African visitors, this site has a lot to offer companies of all sizes.

4.BusinessLive

With 1,039,276 South African visitors, this is the country’s fourth-most-visited business website. It brings entrepreneurs information about the latest market news, the economy, the financial sector, investments, and companies.

5.IOL-Business Report

This fifth-most visited South African business website has 853,131 visitors. This site is dedicated to bringing South African entrepreneurs the latest information to help support their companies and promote their development. Bringing a host of valuable insights into the local business market, this website solely focuses on the South African economic marketplace.

These are just five of the most commonly visited business websites in South Africa. They are the very best place to promote your entrepreneurial news and up to the minute information about your South African business. Having access to these valuable websites can make a huge difference to the success of any South African start-up, bringing your brand name to the attention of an enormous range of South African readers and visitors and widening your business network exponentially.


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How South Africa Has Good Seeds for Launching Your Startup?

South Africa has become a hub for startups thanks to its appealing business climate and attractive conditions for new companies. Due to the what South Africa offers to the rest of the African continent, it has recently become a popular choice of investment destination, and its emerging market economy paired with its first-world economic infrastructure makes it especially attractive to business owners. So, why is South Africa such a great choice for a start-up business?

A Great Choice

There are a number of factors that allow startups to thrive in South Africa. They include:

·         Economic policies which promote growth, employment, and domestic competitiveness

·         A favorable legal and business environment

·         A world-class infrastructure

·         A gateway to the African market

·         Global strategic alliances and trade reform

·         Affordable cost of business

·         Ease of carrying out business

·         Cutting edge technology

·         High industrial capability

·         Competitiveness

Over the last five years, the number of start-ups has increased exponentially, year on year. Some of the strongest areas of growth have been in the tech industries. Information technology companies, Fintech and data analysis have all featured prominently over the last couple of years.

Government Initiatives For Start-Ups

The government in South Africa has devised a number of entrepreneurial support programmes. These include:

·        The SPII program for commercialization of innovative projects

·        Thrip grants aimed at entrepreneurs working with colleges and universities to perform research

·        The IDC which supplies financial for projects in industrial development

·        The Innovation Hub which fosters socio-economic competitiveness and development within the region

·        FutureMakers – a supplier and enterprise development programme

·        SEDA which offers business support to micro-enterprises and small businesses

·        TIA which nurtures and develops technological innovation in order to boost South African economic growth

·        BBSDP cost-sharing grant which is offered small businesses owned by black business people

Top 5 South African Start-Ups

·         Aerobotics – a mobile app which utilizes drone and satellite mapping to monitor crops and warn farmers of potential risks

·         DataProphet – An AI start-up which lowers manufacturing risk through the analysis of data and machine learning to eliminate and identify defects.

·         LifeCheq – this start-up provides non-biased and legitimate financial advice and gives users access to experts and actuaries.

·         LifeQ – this technology and science company helps people from every walk of life to have better health through tailored health solutions.

·         Thursdays – this start-up focuses on lingerie and swimwear for women with larger cup size.

Top Tips For Starting Your South African Business

If you’re ready to launch a South African start-up, here are some top tips:

·         Begin with an idea that is a viable business. Ensure there is a need and demand for your product or service.

·         If you’re working with a partner, get your agreement in writing.

·         Choose a good name for your business, check that it’s available and then register it legally.

·         Plan your initial sales forecast.

·         Draw up an initial budget for expenses.

·         Estimate your start-up costs.

·         Plan a marketing strategy and how you are going to implement it.

·         Develop the feel and look of your business.

·         Build a website. Make sure that you have used a skilled website translation service to ensure that you can reach your target audience most effectively.

·         Get the right insurance policy for you and your business.

·         Obtain the necessary funding you need to get your idea off the ground.

·         Hire the perfect team to work alongside you in your enterprise.

Although launching any new business is never going to be easy, the climate in South Africa today is ideal to give your enterprise the best possible chance of success. With such a strong focus on eCommerce and online access these days, it’s imperative to get your web content right. If you need some help with this element of your new start-up, contact us today to find out more about how we can help you to launch your successful business in South Africa.  

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Diversity in South Africa Lead to the Expanding for Transcription Services

The transcription industry is a very important one for businesses of all kinds, providing a convenient and efficient way to take records and convert them into translated documents for distribution purposes. So, why are transcription services so important? And which industries can benefit most from the services of a transcription company in South Africa?

Why Transcription Services in South Africa Are Important?

Our cutting-edge transcription services take records in countless languages from across the entire African content, translate them and then convert them into an easily distributable document that everyone can understand. Transcription services in Johannesburg or Cape Town – as being the business hub cities in South Africa- offer transcription from and to both commonly spoken languages like Swahili and Afrikaans to niche local dialects with far fewer native speakers. The aim of transcription services is to make documents of all kinds comprehensible to readers not only all over the African continent but also all around the world.

Uses For Transcription Services in South Africa

There are numerous uses for a transcription company in South Africa, however, two of the most common uses are transcriptions of research, important documents, and interviews.

When somebody is being interviewed, their words may be important in a number of languages. A team of skilled transcription specialists will listen to the interview material, translate it and transcribe it flawlessly so even the tiniest nuances are captured perfectly.

Documents and research are often required for important applications. In such cases, a translation must be perfectly transcribed in order to obtain the necessary data for the application. When a team of skilled specialists works on the job, they can take even complex scientific and technical terms, translating and transcribing them in order to ensure that nothing is overlooked, no mistakes are made and that the data can be correctly understood.

Who Needs Transcription Services?

Although many industries benefit from the best transcription services Johannesburg can provide, there are some sectors that are most likely to require help from transcription companies in South Africa. These include:

·         The legal sector

Law firms, attorneys, court reporters, paralegals and a range of other professionals working in the legal industry can benefit from transcription services. Court hearings, depositions, video and audio evidence, witness statements and legal documentation are frequently transcribed so they can be accessible to judges, juries and lawyers.

·         The healthcare sector

Patient information will always be required in patient files and therefore transcribing notes, procedures and other related materials are vital.

·         Academic purposes

Academicians and students alike benefit from transcription services. Class lectures, educational videos, research papers, source materials, interviews, and seminars can all be transcribed for distribution both online and offline.

·         Market research

Recording accumulated market research materials like focus groups and interviews are vital for businesses. By transcribing these into different languages, it is possible to review the information provided to maximize the usefulness of the data.

·         Business sector

Businesses of many kinds, and especially those with international operations can benefit from transcription for storing and cataloging information. Accurate recordings can be obtained from phone calls, meetings, and interviews for archiving purposes.

·         Content strategists/marketers

People who work in content marketing and content strategy benefit from the use of transcription services to repurpose content for international websites to maximize impact and increase the target audience for a business.

Using AfroLingo’s Transcription Services South Africa

AfroLingo has an impressive team of highly skilled translation and transcription experts on board who have a fluent and comprehensive understanding of a full breadth of African languages.


Thanks to our rapid turnarounds, our exceptional attention to detail and our excellent customer service, we have countless satisfied clients who have taken advantage of our excellent transcription services. Whether transcribing market research interviews, recordings of conversations and calls or repurposing video and audio content, AfroLingo is leading the way in the South African transcription services field.

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AfroLingo Translation Company achieved a 52% growth rate in 2018...Impressive!

AfroLingo Translation Company achieved a 52% growth rate in 2018…Impressive!

AfroLingo has been working in the translation industry for more than 10 years and it proved that it’s capable of speaking everyone’s language smoothly. It never disappoints its clients and always keen on providing high-level quality. Clients are always working alongside AfroLingo with confidence that this company meets industry standards and has qualified and experienced staff.

Africa is considered one of the most growing regions in the world, according to the World Bank the growth rate in 2018 reached 3.1% and it will reach 3.6% in 2019–2020. Political transitions and economic reforms have paved the way for multinational companies to start their business in South Africa.

According to Stats SA, South Africa’s economy has grown by 0,8% in 2018. This is up from 0,4% in 2016. Thanks to industries like finance, real estate, and business services, the South African economy has grown in this year and attracted many investors to start and open business in South Africa. This gives AfroLingo a golden opportunity to expand its market share and start building partnerships with these companies which are looking for a trusted professional translation company in South Africa to handle their translation needs.

2018 in Brief

2018 is considered a fruitful year for AfroLingo as it was succeeded to overachieve many milestones that were pre-planned for this year. So here is a glimpse about what was achieved.

  • 52% Growth Rate

From 2017, AfroLingo witnessed a great improvement in its growth rate with an increase of 56%. So AfroLingo starts 2018 with a focus on maintaining this growth and expands its business with new and existing clients and it kept the growth rate with 52%. Thanks to its hard-working team of sales, marketing and account and project managers who were dedicated to achieving such numbers. Moreover, we can’t forget the major cornerstone in this success which is their in-house team of translators and linguists who maintain their high-quality standards of translation.

  • Kenya Office

As part of our expansion, we managed to open a new office in Nairobi, Kenya on 25th June 2018. This step gives AfroLingo a marvelous advantage to reach a new market and work with more clients. Also, this was considered as a challenge to start in a new fresh market with tens of translation companies that are based in Kenya for a long time. But thanks to AfroLing’s good reputation and experience, this was not an easy mission but we managed to make it possible.

  • ISO 17100 Certificate

On April 25th, 2018 AfroLingo affirms that it meets the internationally recognized standard within the translation industry. AfroLingo successfully passed surveillance audits for ISO 17100 Certificate and had officially confirmed itself as an international company that adheres to certain quality steps to make sure that its services are the best.

During this year, AfroLingo has proven its expertise in handling big projects for multiple international and local clients. Those clients believed in AfroLingo and its team and they invested their money and time and they proved that they are trustworthy and reliable.

Niki Louw from Mobistar said: “We’ve been very impressed with the quality of their work. Their turn around times are quick, their communication is great and they always adhere to any timelines discussed”.

What 2019 will be?

A new chapter with new challenges will start in 2019 for AfroLingo. AfroLingo is willing to work to achieve these challenges and we are looking for to double achieve what we are planning.

Our ambitions are unlimited for this year and here are quick glance about this year

  • We will work on a partnership with other local organizations that support the South African communities in education, health and women empowerment.
  • Publish our latest news and participate in events organized by translation associations like Gala, Slator, and Multilingual Magazine.
  • Improve our media presence in South Africa and Kenya, make sure to attend top events and network with top managerial positions.
  • Expand our clients’ base in South Africa, Kenya and worldwide.

Ahmed Hamdy, business development manager in AfroLingo said: “AfroLingo is really delighted about what we have done last year and we are planning to achieve more. Our goal is not only to serve clients in South Africa and Kenya only but in the whole world. The African continent is considered a virgin market and a golden opportunity for many businesses to increase their market share”.

AfroLingo is a South African company that is specialized in providing translation and localization services in South Africa and Kenya. Founded in 2008 and opened its second office in Kenya in 2018. AfroLingo is ISO 17100 certified translation & localization service provider of translation, desktop publishing, interpretation, and transcription. AfroLingo works with thousands of direct local and international clients and over 100 MLV (multi-language vendors).

Contact info:
Name: Ahmed Hamdy
Address: Ground Floor, Liesbeek House, River Park, River Lane, Mowbray 7700 Cape Town, South Africa.

Phone: (+27) 213002355

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Women in South Africa

South Africa Women’s Day

Every year on the 9th of August, Women’s Day is celebrated in South Africa. You might think it’s a kind of a women honoring day like (Mother’s Day), but its way far from that.

SA to commemorate Women’s Day

Women’s Day commemorates Women’s March in 1956 on this day; an Anti-Pass Law Campaign led by Lilian Ngoyi, Helen Joseph, Albertina Sisulu and Sophia Williams-De Bruyn, and more than 20,000 women participated. Back then, Black people were forced to carry identity documents called “passes”, in order to monitor them and keep an eye on their movements and activities. A very racist act that was certified by law, and killed every single black South African freedom. Women of all races participated in this peaceful march to the Union Buildings, they stood 30 minutes of courageous silence which was very inspiring to all women in the whole world.
   

Women were stereotyped as politically misfit and not mature enough to even get out of their homes. This day is a reminder to us of the great power of women, how they gathered up their strength and stood together like a wall of steel to move a whole country forward and break all the stereotypes and borders without any fear or hesitation. The month of August is now all dedicated to women with various big official events such as seminars on labor issues and the Trade Fair for Women’s Crafts. In 2006, the march was simulated to celebrate its 50th anniversary, with many veterans of the 1956 real march contributing.


While celebrating this great day, AfroLingo wants to shed light on some of the great women that influenced not only the South African women, but women from the whole continent and world. We wanted to share it with people and let them take the wheel and vote for the most influential woman from their own point of view. Basestana Khumalo was on the top dominating with 46% of the total votes, followed by Nkosazan Dlamini-Zuma with 31%, 12% for Bridgette Radebe and at the end Wendy Luhabe comes with 11%. And so, we are glad to mention here their magnificent stories and let more people get inspired by those heroic women.

1- Basestana Khumalo

 A leader since her early age. She was crowned as Miss South Africa in 1994, and now she is one of the youngest black women directors to strongly and effectively contribute in the South African economy mainstream. Every woman can look up to her and learn how she balances her personal life as a wife and a mother of two children and being a successful business woman, as she is a 50% partner in Tswelopele Productions company−with her husband Romeo Kumalo−that produces reputable TV shows such as Top Billing, along with many investments with other companies. Aside from her continuous aid and support for the Baragwanath Children’s Hospital, she is a volunteer for Agang Sechaba with other business women, a project that aims to help the townships they were born in.

2- Nkosazan Dlamini-Zuma

The first woman to lead the continental organization, The Organization of African Unity. Also, she is the Chairperson of the African Union Commission elected by the Heads of State in Addis Ababa, Ethiopia, in 2012. After the 1994 elections, Dr Dlamini Zuma was selected as Minister of Health in the council of ministers of President Nelson Mandela and remained in this position till 1999. Then she took the role of the Minister of Foreign Affairs, she worked on strengthen South Africa’s foreign policy, focusing on spreading human rights, peace, steadiness and mutual development of Africa. In 2011, she came with a revolutionary change in the Ministry of Home Affairs, achieving a clean audit for the first time in many years.

3- Bridgette Radebe

 Being prohibited from studying law at Wits because of her race didn’t stop her from being one of the richest black women in all Africa. She is the first South African black female to work in mining, becoming the president of the biggest mining chamber, The South African Mining Development Association, Vice Chairman of the Minerals and Mining Development Board advising the Minister of Minerals and Energy. She is also the founder and Board of Trustee member of the New Africa Mining Fund, and participated in the design of the South African Mining Charter and present mining legislation. Today her business is an example of a spectacular success, with her deep-level knowledge and expertise about mining that can exceed any other woman and most of men in the business. By looking at her you will understand how women can be so powerful and have this unstoppable force.


4- Wendy Luhabe

A social entrepreneur and author. Working most of her career on supporting and empowering disadvantaged people, particularly women. In the 90th, she enabled the South African women to become investors for the first time by founding Wiphold. She is the founder of Bridging the Gap that aims to help and prepare disadvantaged people to get into the business environment. She also established a private equity fund for women-owned businesses.

 These four women are only some of many. We’re sure that, yet, there are many other unknown South African women that we all don’t know anaything about their hidden stories, but they never fail to prove their durability among all the tough obstacles and their unstoppable mighty power to run over them. And along with the previously four mentioned outstanding women, the list does not stop here, there are also some of the South African women who played a vital and a radical role such as…

Nomzamo Mbatha

Thuli Madonsela

Cathy Mohlahlana

 And definitely the list is not restricted on those but South Africa has lots of women who proved that they graved their role in this society very hard and become a very successful women, such as:

  • Khanyi D
  • Jackie Phamotse
  • Phumzile Mlambo-Ngcuka
  • Mrs Letumile Rashidi
  • Mama Khawula ,Mandisa Mashero
  • Winnie Mandela
  • Koko Khumalo
  • Nonkululeko Gobodo
  • Happy Ralinala
  • Anne Githuku-Shongwe
  • Yolisa Phahle
  • Cleo Bodibe -Lushaba
  • Redi Tlhabi
  • Azola Zuma
  • Faith Khanyile
  • Janine Hills
  • Zandile Keebine

  Women in South Africa gained their formal recognition as equal citizens after the introduction of the Bill Rights. As for many years, they were considered to be a “second-class” citizens from both the social and the legal control. The Commission of Gender Equality has been trying to support and advance gender equity in all aspects of society. However, still, there is a well-recognized gap between men and women in terms of work participation and remuneration. It’s estimated that women in South Africa get paid 15% less than men in the same position according to the Women in the Workplace research made by the University of Johannesburg.  Speaking about the women’s current health status, it has been demolished by the high rates of violence perpetrated against them. HIV/AIDS has been considered as a health, social and even cultural disaster for South Africa’s women. Over all, the 20th century economic and political developments have helped the South African women to create their own new loam to put their seeds of magnanimity, strong determination and aptitude in, and be the starting point for them to rise new opportunities, prove their capabilities and wield a great powerful influence.

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